Developing is a crucial phase in the creation of a product, but having a marketing plan and skillfully carrying it out is the key to a successful application. You also need to know your users and reduce development faults to a minimum. Behind each app lies a vast work involving the conceptualization, design, development and testing of the software.
Jaime Sánchez-Laulhé created Geoblink two years ago. This Madrid-based company, whose main mission is to tell us where to open our store, has now been selected by Bloomberg as one of the 50 most promising start-ups in the world.
Alejandro Guirao, developer at intelygenz, gives insight into Chaos Monkey, a tool that causes random system failures for resilience testing which is used by Netflix and is winning over other major companies.
Lyft uses Google Maps APIs to help users save money and reach their destinations faster. Vishay Nihalani, Product Manager at Lyft, talked about his experience in Google's blog.
The potential of APIs conquests new markets and sectors every day. Fashion has also surrendered to its charms and has used them successfully to go one step further, as British company Topshop demonstrated using Pinterest APIs during 2016.
Improve online payment methods, user registration experience, marketing strategies and customer knowledge. These are just only four ways to leverage the information that can be extracted with the BBVA Cards API.
Mobile payments, regulation, lending, APIs... Fintech's main players got together in San Francisco to talk about the latest trends. Check out all the panels and conferences of an exceptional day, as well as interesting interviews that clarify doubts, highlight important issues and draw up a road map.
Experts highlight the possibilities of opening the core of information to third parties to drive new business opportunities.
BBVA's API Market team are set to share their experiences in New York. The event, which takes place on 9 December, is an interesting opportunity to see at first hand how BBVA's APIs work and to analyze their potential.
Do you have a startup? Would you like to know how to make the most of open APIs? Then you have a date in Madrid on November 28 with a variety of experts who will outline their vision and share their experience. BBVA API Market will also be present.
