In a hyper-competitive environment with everything just a couple of clicks away, starting, maintaining or growing e-commerce sales is a big challenge for businesses. In this scenario, it is necessary to resort to strategies to improve online sales, such as making offers, increasing perceived value through sales strategies, or using technology that enhances the buying […]
Ecommerce has continued to grow steadily in Spain, except during the pandemic, which has already been overcome in terms of online shopping. Ecommerce has been making inroads among the Spanish for over two decades. In 2000, it was a marginal and niche activity. Now it is almost universal. Almost all Spaniards with internet access shop online […]
Lack of confidence in the payment platform and slow processing are the two factors that most influence the abandonment of purchases from ecommerce. Two problems that can be solved thanks to APIs.
Banks have accelerated their digital transformation as a result of the COVID-19 pandemic. In this new ecosystem, open banking and integrated finance are booming, facilitating banking operations and improving the customer experience.
Growth in mobile payment use in Spain is still limited: the consumer habit transformation process always takes time. However, there is a wide offering of services linked to mobile payments, particularly from banks and leading tech companies, with a view to seducing a growing market.
Conversion rate optimization has become a great ongoing improvement system for web projects in general and others focused on e-commerce in particular. For some years, conversion rate optimization has been one of the concepts most widely used in e-commerce forums. So much so that other industries have started to show an interest in its benefits.
APIs help online retailers to gain more insight into their customers so they can offer them products tailored to their needs at exactly the right time. This is partly possible thanks to the knowledge an API can give you. APIs are becoming the key to the success of an e-commerce business because they build more scalable platforms.
In the world of retail, it is often difficult to stand out in an ever more saturated global market. This is why it is crucial to have the right tools to analyze payments, customers, competitors’ prices and to monitor products in the various marketplaces and online stores.
Alibaba is the paradigm of a company capable of accelerating growth through technology. In less than one decade it has grown from an intermediary to a benchmark in technological progress. Proof of it are products such as Alipay, now present in the BBVA ecosystem.
From the beginning of the 21st century, large companies have been developing APIs so that they could become the technological key they are today.
