How to aproach the advertising market as an entrepreneur
The key is ‘programmatic advertising’: a model of sophisticated purchases very efficient for brands, because it allows you to reach your target in a more accurate way and at a better price.
The key is ‘programmatic advertising’: a model of sophisticated purchases very efficient for brands, because it allows you to reach your target in a more accurate way and at a better price.
Facebook ended 2013 with two exciting news: the renewal of their exclusive portal for developers and the launch of the App Center Videos. Here we explain what they are.
Today, programming HTML5 applications offers excellent results. We give you the keys to develop successful apps taking advantage of all the benefits offered by this environment.
Internationalization is a crucial time for any company. If we talk about startups, this move may be the key to success. To do this, we have decided to give you some valuable tips for when you take the big leap.
Sergio Alvarez is the founder of the startup called Vizzuality. It is a visualizations studio that aims to make science more accessible and improve the decision making. Currently, Vizzuality has 15 employees and offices in New York and Madrid. Alvarez tells us about the process of building a startup that currently collaborates with NASA, Oxford University and Yale University, among other institutions.
The Green Button is an initiative of American origin that seeks free access to energy consumption data. This article discusses this and other initiatives.
Gamification is a trend that is on everyone´s lips, both its great results and the broad range of sectors that are using it on its business strategies. In this article we give you some tips and success examples.
Cloud services have made a valuable asset for companies to find useful and economical collaboration tools to interact with employees and customers. Here is our top 5
Innova Challenge is a clear example of BBVA's engagement with Big Data and open innovation. The competition, the first time in history that the bank has opened real business activity data, has been a success.