Programmatic advertising is one of those phenomena of the new technology, one of those facts that confirm what is already a reality: that there are many processes that are better in hands of an algorithm.
The possibility of adding virtual information to the real world can be useful in many sectors such as advertising, communication, retail, real estate sales, gaming, tourism, education or automotive.
The added value of Lilypad Arduino, thanks to the potential of the Arduino hardware, is the ability it gives textiles to detect information about the environment, by using light, motion or temperature sensors.
Luciano Domingo talks about Comanda Laboral, winner of the third prize in the category “Internal Management” in our latest competition InnovaApps+
In the world of Banking, technologies are chosen in a rather conservative way. Security, stability and long term support are thewinner factors.
David Bello talks about Buen Viaje, winner of the third prize in the category “Special” in our latest competition InnovaApps+
If you are new to open source software, the nuances of what it is and what it applies to can be baffling. So, I’ll briefly sum it up as software projects built in the open by a community of developers.
The BBVA International datathon InnovaChallenge MX, in which 378 developers from 36 different countries have participated, has drawn to a close. The quality of the work submitted has surpassed the expectations of the panel that judged over 50 new proposals on how to make use of BBVA’s data. Relocation Assistant, a system that enables you to pick the best neighborhood to live in, and Pear Campaigns, a solution to create geomarketing campaigns, are the winning applications in the social and business categories, respectively.
Banks are increasingly finding in social media a good way to create new financial services and improve customer service. This may become a niche market for technology-based entrepreneurs.
Do you want to know how to make your product irresistible to people while increasing your user engagement? Nir Eyal, author of Hooked: How to Build Habit-Forming Products, to talk about Hooked and the psychology behind the world’s most habit-forming technologies!
