BBVA API Market
The Embedded Finance (EF) and Bank-as-a-Service (BaaS) ecosystem is expanding at lightning speed and is in the process of defining of the roles of the new stakeholders entering the ecosystem, who are looking to fill niches or create new services.
José Luis Navarro Llorens is Head of Open Banking Strategy at BBVA. As part of a recent interview for The Paypers, he explained the situation of the Embedded Finance (EF) market. An open data enthusiast, he has experience in core retail banking, consumer finance, reverse factoring and tradable instruments.
“The next major developments will not be technological, rather they will be strategic,” asserted José Luis Navarro Llorens, as we will see how financial and non-financial companies find their niche in the new market. We are also going to see many new players.
The Embedded Finance market is estimated to pose a market opportunity worth 7 trillion US dollars, while 30% of the current traditional banking revenues could be reduced on account of new banking trends. Positioning yourself is key.
Highlights of the interview include:
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The Paypers is an independent news and analysis media outlet focusing on payments, e-commerce, financial technology and digital economy, including aspects such as regulation or new tools, fraud and crime prevention, or ecosystem analysis (partnerships, mergers, acquisitions, etc.). BBVA often works with The Paypers to offer reliable information on the bank’s progress.
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