The new digital era has brought new ways of managing large volumes of data, and hence new ways of doing business and obtaining revenues. One such is the use of the cloud for storing and managing information –which is in many cases highly sensitive–, and the capacity to share hardware and software with the business units in the companies that pay for it. This is known as Platform as a Service (PaaS).
In cases such as banking, where the raw material of its business is spectacularly sensitive (money, and the details of financial services linked to customers), the use of the cloud and the development of business as a service platform is a delicate issue. This is why many companies –in the banking industry and elsewhere– have expressed an interest in the private version of the cloud and its extension in the private Platform as a Service as a way of avoiding security risks, as opposed to more open options such as the public cloud.
This has caused a boom in the market for private PaaS solutions. Some interesting examples are Apprenda, ActiveState’s Stackato, Red Hat OpenShift, CumuLogic and CloudBees. All these services offer everything necessary to provide development technology, from implementation and testing, to operations. The greatest challenge for these providers is to prove their evident security benefits, but without raising the costs too high. One example of the choice of private PaaS for developing apps and providing service to third parties is JPMorgan Chase and their platform with Apprenda.
First, what are PaaS, IaaS and SaaS?
Before we look at the differences between private and public PaaS, it’s a good idea to understand what Platform as a Service actually means, as opposed to other models such as Infrastructure as a Service and (IaaS) Software as a Service (SaaS). One practical way is to determine which IT solutions will be in the hands of third parties in each case:
● IaaS: here both the servers, the storage and the network are in the hands of the provider. The data management, the operating system and the applications remain in the hands of the internal IT team.
● PaaS: here, everything except the data and the apps is relinquished.
● SaaS: everything is in the hands of the IT service provider contracted.
Private PaaS: towards the hybrid cloud
Two of the evident advantages of private PaaS technology is its capacity for portability towards the public cloud and for evolution towards platforms based on the hybrid cloud. This tends to be fairly normal when an IT team needs more capacity to develop and deploy cloud-based or mobile apps and then test them, or else extend its SaaS (Software as a Service) apps as in the case of an on-demand CRM like Salesforce.
Companies that are starting to use mixed solutions in the hybrid cloud often have their development and testing processes in the public cloud and keep the apps that are already in production in the private cloud. The exception is when there is an interruption in the service or when demand is so high it’s no longer worthwhile.
Public PaaS: maintaining the infrastructure
The great advantage of a public PaaS is that the customer is not responsible for managing the infrastructure (processing capacity or CPU and storage; both services are what is known as IaaS or Infrastructure as a Service), or everything involved in developing an app (such as app servers, databases, and the actual programming language). The company is therefore only in charge of developing the app. This solution improves agility and streamlines the marketing procedure.
Of course this also has one evident drawback: the company is the customer of a public PaaS provider, which in turn has a series of customers that use its app. In many cases the customers for these apps may be reluctant to store and manage their data from the public cloud, even though this may improve the agility of the service and reduce the maintenance costs.
Private PaaS: private data centers
Private PaaS have two main benefits:
● A private Platform as a Service is a good choice for companies that wish to maintain some of their own hardware.
● It’s also a good alternative for companies who wish to maintain part of their information, in some cases sensitive, in their own data centers.
Public PaaS: improvement in the flexibility of the languages
Public cloud-based PaaS services have very important models such as Google or Microsoft. The problem with this type of solution is that because the infrastructure and the development side are managed by the provider, the provider also imposes certain non-negotiable conditions.
One of these is the programming language for doing all the work of developing the apps. This is the case of Google –the syntax used to design the apps in Google App Engine is Python in most cases, and this is then housed in the Google cloud. It is also possible to use Go (experimental language), PHP or Java, although this requires certain additional changes. It also has Node.js and Ruby in its flexible environment.
● Google App Engine para Python
● Google App Engine para Java
In the case of Microsoft’s development in the cloud, Microsoft Azure, normally uses .NET and Visual Studio, although apps can also be developed in Node.js, PHP, Python and Java. In the early days, the platforms based on the public cloud did not have so much flexibility in their programming language, which was evidently a problem for the development teams. This is no longer the case today.
This is largely due to the service offered by private PaaS providers, who have now gained a better position in the market thanks to the enormous flexibility they offer developers in the use of different programming languages. This has made Google and Microsoft evolve in the same direction.
In the dynamic world of payments, a new star has emerged in recent years: Buy Now Pay Later (BNPL), i.e. short-term financing that allows you to buy now and pay later. This model allows businesses to purchase goods or services and pay for them in installments, often interest-free, making it an attractive alternative to credit […]
BBVA and Vecttor, Cabify’s subsidiary engaged in managing vehicles with drivers, have entered into an alliance that saves time and provides security to the company and its drivers. The collaboration allows drivers to deposit cash collections at any BBVA ATM and Vecttor to automatically reconcile this activity from their accounts with those in the company’s […]
BBVA has been recognized by Global Finance as the bank with the best global open banking offer for companies. This award comes on top of 12 other recognitions the magazine has bestowed on the company, such as the best bank for corporate clients and the one recognizing its AI factory as one of the best […]
Please, if you can't find it, check your spam folder
×
The email message with your ebook is on the way
We have sent you two messages. One with the requested ebook and one to confirm your email address and start receiving the newsletter and/or other commercial communications from BBVA API_Market
×
PROCESSING OF PERSONAL DATA
Who is the Data Controller of your personal data?
Banco Bilbao Vizcaya Argentaria, S.A. (“BBVA“) with registered address at Plaza de San Nicolás 4, 48005, Bilbao, España and Tax ID number A-48265169 . Email address: contact.bbvaapimarket@bbva.com
What for and why does BBVA use your personal data for?
For those activities among the following for which you give your consent by checking the corresponding box:
to receive newsletter from BBVA API_Market through electronic means;
to send you commercial communications, events and surveys relating to BBVA API_Market to the e-mail address you have provided.
For how long we will keep your data?
We will keep your data until you unsubscribe from receiving our newsletter or, if applicable, the commercial communications, events and surveys to which you have subscribed. Whether you unsubscribe or whether BBVA decides to end the service, your details will be deleted.
How can I unsubscribe to stop receiving newsletters and/or communications from BBVA API_Market?
You can unsubscribe at any time and without need to indicate any justification, by sending an email to the following address: contact.bbvaapimarket@bbva.com
To whom will we communicate your data?
We will not transfer your personal data to third parties, unless it is mandatory by a law or if you have previously agreed to do so.
What are your rights when you provide us with your information?
You will be able to consult your personal data included in BBVA files (access right)
You can modify your personal data when they are inaccurate (correction right)
You may request that your personal data not be processed (opposition right)
You may request your personal data be deleted (suppression right)
You can request a limitation on the processing of your data in the allowed cases (right of limitation of processing)
You will be able to receive, in electronic format, the personal data you have provided to us, as well as to transmit them to another entity (portability right)
You are responsible for the accuracy of the personal data you provide to BBVA and to keep them duly updated. If you believe that we have not processed your personal data in accordance with regulations, you can contact the Data Protection Officer of BBVA at the following address dpogrupobbva@bbva.com.
You can find more information in the “Personal Data Protection Policy” document on this website.
×
PROCESSING OF PERSONAL DATA
Who is the Data Controller of your personal data? Banco Bilbao Vizcaya Argentaria, S.A (“BBVA“), with registered address at Plaza de San Nicolás 4, 48005, Bilbao, España, and Tax ID No. A-48265169. Email address:contact.bbvaapimarket@bbva.com
What for and why does BBVA use your personal data for?
For the execution and management of your request, specifically, download the requested e-book/s.
BBVA informs you that, unless you indicate your opposition by sending an email to the following address: contact.bbvaapimarket@bbva.com, BBVA may send you commercial communications, surveys and events related to products and/or services of BBVA API Market through electronic means.
For how long we will keep your data?
We will keep your data as long as necessary for the management of your request, and to receive commercial communications, events and surveys. BBVA will keep your data until you unsubscribe to stop receiving our newsletters or, where appropriate, until the end of the service. Afterwards, we will destroy your data.
How can I unsubscribe to stop receiving newsletters and/or communications from BBVA API Market?
You can unsubscribe at any time and without need to indicate any justification, by sending an email to the following address: contact.bbvaapimarket@bbva.com
To whom will we communicate your data?
We will not transfer your personal data to third parties, unless it is mandatory by a law or if you have previously agreed to do so.
What are your rights when you provide us with your information?
You will be able to consult your personal data included in BBVA files (access right)
You can modify your personal data when they are inaccurate (correction right)
You may request that your personal data not be processed (opposition right)
You may request your personal data be deleted (suppression right)
You can request a limitation on the processing of your data in the allowed cases (right of limitation of processing)
You will be able to receive, in electronic format, the personal data you have provided to us, as well as to transmit them to another entity (portability right)
You can exercise before BBVA the aforementioned rights through the following address: contact.bbvaapimarket@bbva.com
You are responsible for the accuracy of the personal data you provide to BBVA and to keep them duly updated.
If you believe that we have not processed your personal data in accordance with the regulations, you can contact the Data Protection Officer at the following address: dpogrupobbva@bbva.com
You can find more information in the “Personal Data Protection Policy” document on this website.
Banco Bilbao Vizcaya Argentaria, S.A. owner of this portal uses cookies and/or similar technologies of its own and third parties for the purposes of personalization, analytics, behavioral advertising or advertising related to your preferences based on a profile prepared from your browsing habits (e.g. pages visited). If you wish to obtain more detailed information, consult our Cookies Policy.
Cookie settings panel
These are the advanced settings for first-party and third-party cookies. Here you can change the parameters that will affect your browsing experience on this website.
Technical Cookies (required)
These cookies are used to give you secure access to areas with personal information and to identify you when you log in.
Name
Owner
Duration
Description
gobp.lang
BBVA
1 month
Language preference
aceptarCookies
BBVA
1 year
Configuration Accepted Cookies
_abck
BBVA
1 year
Helps protect against malicious website attacks
bm_sz
BBVA
4 hours
Helps protect against malicious website attacks
ADRUM_BTs
Salesforce Marketing Cloud
Session
Required for monitoring of the service, inherent to SFMC
ADRUM_BT1
Salesforce Marketing Cloud
Session
Required for monitoring of the service, inherent to SFMC
ADRUM_BTa
Salesforce Marketing Cloud
Session
Required for monitoring of the service, inherent to SFMC
ADRUM_BT
Salesforce Marketing Cloud
Session
Required for monitoring of the service, inherent to SFMC
xt_0d95e
Salesforce Marketing Cloud
Session
Remember user preferences (if any)
__s9744cdb192d044faa1bf201d29fafd1e
Salesforce Marketing Cloud
Session
Remember user preferences (if any)
wpml_browser_redirect_test
WPML
Session
Text translation in the portal
wp-wpml_current_language
WPML
24 hours
Text translation in the portal
They are used to track the activity or number of visits anonymously. Thanks to them we can constantly improve your browsing experience
Your browsing experience is constantly improving.
With your selection, we cannot offer you a continuously improved browsing experience.
Name
Owner
Duration
Description
AMCV_***
Adobe Analytics
Session
Unique Visitor IDs used in Cloud Marketing solutions
AMCVS_***
Adobe Analytics
2 years
Unique Visitor IDs used in Cloud Marketing solutions
demdex (safari)
Adobe Analytics
180 days
Create and store unique and persistent identifiers
sessionID
Adobe Analytics
Session
Launch's internal cookie used to identify the user
gpv_URL
Adobe Analytics
Session
Adobe Analytics plugin: getPreviousValue Capture the value of a certain variable in the following page view, in this case the prop1
gpv_level1
Adobe Analytics
Session
Cookie used to store the DataLayer levl1 of the previous page.
gpv_pageIntent
Adobe Analytics
Session
Cookie used to store the pageIntent of the previous page.
gpv_pageName
Adobe Analytics
Session
Cookie used to store the pagename of the previous page.
aocs
Adobe Analytics
Session
Cookie that stores the first values collected at the beginning of a process.
TTC
Adobe Analytics
Session
Cookie used to store the time between the App Page Visit event and the App Completed event.
TTCL
Adobe Analytics
Session
Cookie used to store the time between the LogIn event and App Completed.
s_cc
Adobe Analytics
Session
Determine if cookies are active
s_hc
Adobe Analytics
Session
Cookie used by Adobe for analytical purposes
s_ht
Adobe Analytics
Session
Cookie used by Adobe for analytical purposes
s_nr
Adobe Analytics
2 years
Determine the number of user visits
s_ppv
Adobe Analytics
Permanent
Adobe Analytics plugin: getPercentPageViewed Determine what percentage of the page a user views
s_sq
Adobe Analytics
Session
ClickMap/ActivityMap features
s_tp
Adobe Analytics
Session
Cookie used by Adobe for analytical purposes
s_visit
Adobe Analytics
2 years
Cookie used by Adobe to know when a session has been started.
They allow the advertising shown to you to be customized and relevant to you. Thanks to these cookies, you will not see ads that you are not interested in.
The advertising is customized to you and your preferences.
Your choice means you will not see customized ads, only generic ones.
Name
Owner
Duration
Description
OT2
VersaTag
90 days
VersaTag Cookie used to store a user id and the number of user visits.
u2
VersaTag
90 days
VersaTag Cookie where the user ID is stored
TargetingInfo 2
MediaMind
1 year
Cookie that serves to assign a unique random number that generates MediaMind.
These cookies are related to general features such as the browser you use.
Your experience and content have been customized.
With your selection, we cannot offer you a continuously improved browsing experience.
Name
Owner
Duration
Description
mbox
Adobe Target
9 days
Cookie used by Adobe Target to test user experience customization.
×
Looks like you’re browsing from Mexico, so let’s show you the custom content for your
location. Change
Looks like you’re browsing from Spain, so let’s show you the custom content for your
location. Change
Select a country
In order to access the private area and corresponding sandbox, select the country of the APIs you want to use.